Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Reduction in environmental pollution and emissions as waste is reused
Material for insulation purposes
High durability
Easy to store and transport
Simple and low-cost technique
More than 14 communities and 128 families participated
1,725 eco-bricks were recollected
8,000 USD in vouchers for supermarkets were distributed to the families who participated – a huge relief in COVID times
110,350 m2 of waste was recycled
More than 110,350 m2 of constructions will be built
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Rationalising the use of energy and natural resources and act on the processes in order to optimise and reduceconsumption.
Reducing the production of waste by increasing and promoting recycling and recovering material wheneverpossible.
Ensuring that materials and procedures used don’t present any risk to the health of workers and to the environment.
Making sure that the use of materials, resources and the incorporation of safe and innovative technologies promoteenvironmental protection and minimise the environmental impacts.
Coaching and engaging employees to perform in a conscious and responsible manner, for the importance ofeveryone in guaranteeing product safety and for improving environmental performance.
Implementing good practices in order to comply with applicable legislation and other requirements that will leadto the environmental preservation.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Four partners have collaborated on an industry-leading recycling approach
Closed-loop economy for PET-based multilayer Green Deal-compliant
Further collaborations are planned to optimize the process harnessing water-based adhesive technology
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
The traceability of the recycled raw materials involved in the manufacture of the film and the management of plastic waste resulting from the production process.
The percentage content of recycled plastic incorporated into the film manufactured over a certain period of analysis, in accordance with the EN 15343 standard.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Rationalising the use of energy and natural resources and act on the processes to optimise and reduce consumption.
Reducing waste production by increasing and promoting the recycling and recovery of materials whenever possible.
Guaranteeing that the materials and procedures used don’t present any risk to the health of workers and the environment.
Ensuring that the use of materials, resources and the incorporation of safe and innovative technologies promote environmental protection and minimise environmental impacts.
Training and involving employees in conscious and responsible action, given the importance of everyone in ensuring product safety and improving environmental performance.
Implementing good practices in order to comply with applicable legislation and other requirements that lead to environmental preservation.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Based on annual capacity
“Baseline report on plastic waste,” UNEP, 2020
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.
Madrid, May 7th 2025 – Bamako, the capital of Mali, is facing a severe environmental crisis, exacerbated by the uncontrolled accumulation of waste, open waste burning, and widespread deforestation to produce charcoal. This situation not only pollutes the environment and accelerates desertification but also puts public health at risk and limits development opportunities.
In response to this challenge, the NGO Ayuda en Acción, together with Deloitte, Indorama, and IMG Group, have signed a collaboration agreement through the adaPETation® network to strengthen plastic recycling in Bamako, via the Plastic2Prosperity initiative. The primary goal of the alliance is to create socio-economic opportunities for the people of Bamako and for those displaced by conflict in the north of the country, through the circular economy. This partnership aims to demonstrate how recycling not only benefits the environment but also generates socio-economic opportunities in complex settings.
The initiative takes shape through the launch of Bamagreen, the first project under the Plastic2Prosperity programme by the adaPETation® network, created by IMG Group.
adaPETation® brings together strategic actors to address a shared challenge: transforming the systemic issue of plastic into an opportunity to regenerate the planet, people, and communities. Through its Plastic2Prosperity programme, it supports projects that foster plastic circularity, but which go beyond recycling to generate real wellbeing where it is most needed. Its distinctive approach places people at the centre, promoting inclusive and equitable development opportunities.
The project will strengthen the recycling unit of Malian social enterprise ECOBUILD and implement an integrated reforestation and environmental awareness programme in the city. The aim is to reduce the impact of plastic waste while creating stable and decent employment opportunities for the local population. At least 1,950 people – 40% of them women – are expected to be directly involved. In addition, over 100,000 people will benefit through awareness campaigns and waste collection efforts.
One of the main target groups for this project is the displaced population living in Bamako, with a particular focus on providing stable employment and income for women and young people.
“This agreement reflects our commitment to sustainability and to creating opportunities for the most vulnerable populations. We are not only addressing an environmental problem but also providing economic opportunities for those who need them most,” says Jean Christophe Gerard, Regional Coordinator for the Sahel at Ayuda en Acción. The organisation has been working in Mali since 2021.
Deloitte emphasised the importance of “creating income-generating activities for women and young people through initiatives such as recycling, which also contribute to environmental protection.”
Indorama highlighted the significance of “raising awareness about waste management”, noting that it is key to protecting the planet.
“Bamagreen embodies everything we aim to achieve with adaPETation®: transforming an environmental challenge into an opportunity to empower people, regenerate communities and build a fairer future,” says Carlota Calonje, Social Impact Manager at IMG Group. “This project is only the beginning. We aim to continue building partnerships to scale this impact in other places where plastic is both part of the problem – and the solution.”
With Bamagreen, the first step is taken towards a more inclusive and regenerative circular economy, creating opportunities for decent employment and paving the way for a cleaner, fairer future for all.