Our 2025 to 2030 strategy, Built with Purpose, Designed for Circularity, sets the direction for the next years. It sharpens our focus on the areas where we can make the biggest difference: circular materials, lower-carbon operations, and the communities around us.
We rebuilt our carbon accounting from the ground up against a 2024 baseline and set three targets to reach by 2035. First, an 80% cut in the carbon intensity of our own operations (Scope 1 and 2, meaning the emissions we create directly and through the energy we buy). Second, 100% renewable electricity. Third, a 40% cut in the carbon intensity of our wider supply chain (Scope 3). We track intensity, the carbon per euro of value we add, so we can keep growing while lowering our footprint.
We are investing ahead of demand and ahead of new packaging rules. New plants are planned in Lithuania (first half of 2027), Badajoz in Spain (second half of 2027), and Columbia, South Carolina (early 2028). Project Everbio, a €40 million investment at our Portalegre site in Portugal, will scale up the recycling technology behind our films.
Three priorities guide our circular work from here: raising recycled content across food and healthcare packaging; scaling perPETuity®, our technology for recycling complex multilayer PET that ordinary methods cannot handle; and designing packaging that is easier to recycle, so customers can meet the EU Packaging and Packaging Waste Regulation.
We report the difficult results too. Recycled content dipped as production grew and recycled material became harder to source, and safety performance slipped at several sites. Both have named causes and active plans behind them, set out in full in our report.
